Second Store Success

As any food entrepreneur will tell you, establishing your first location is quite an undertaking. After building a flourishing restaurant from the ground up, scaling your venture to the next level requires a whole new set of skills. Second Store Success by John Rife outlines your journey for positioning your second store location for success, detailing how to establish your brand, hire the right team, and finance your business’s growth. Rife calls upon decades of his own experience and invaluable insights from industry friends not only to provide actionable strategies but also to outline the mindset necessary for scaling your business and upping your entrepreneurial game. Whether you are just about to take the second store plunge or the “open sign” is already on, there is something for you in this book-a playbook specifically written for food entrepreneurs and those looking to build their food business empires.

Author Biography

John Rife, founder, and owner of East End Market in Orlando, Florida, finds purpose in empowering passionate entrepreneurs, trendsetters, makers, and mavens to grow their ideas into flourishing businesses. A vocal advocate for Orlando’s culinary scene, Rife’s East End Market marries his experience as a commercial real estate developer with his dedication to locally distinct food systems. Beyond investing in startups and growing food brands, Rife is also an avid lecturer, humanitarian, world traveler, and family man.