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Authored by Bertil Hulten, one of the world’s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer’s chance of return, and brand loyalty for the future.
Author Biography
Dr. Bertil Hultén is Professor of Marketing, Linneaus University, Sweden, and a recognized pioneer in sensory marketing research. He contributes to theory and practice in different ways and has published scientific articles in journals like European Business Review, Journal of Retailing and Consumer Services, International Journal of Retail and Distribution Management, Marketing Intelligence and Planning and other journals as well as conference proceedings.
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