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We all know how important creativity is at work. New ideas, fresh solutions, and innovative approaches are always talked about, but rarely ever practiced. ?Whatif!, Second Edition gives you the power, insight, and courage to capture the essence of creativity at work. This one-of-a-kind book breaks creativity into six practical behaviors and shows you how all of us—not just the wacky genuis—is packed with creative potential. This fully updated and expanded edition explores areas that the first edition did not, filled with new insights, stories, and cases it will help you find or recapture your creativity with proven exercises that will help unlock the creative potential in anyone.
Author Biography
The authors of Sticky Wisdom all work at the London-based consultancy ?What If!, that helps organizations to recapture their inventive spirit. Since 1992 ?What If! has helped to shape the cultures of some of the world’s biggest, fastest growing and most profitable organizations.
?What If! has worked with clients to invent new airports, beers, stores, toys, holidays, shampoo and mortgages. Find out more about ?What If!, at www.whatif.co.uk
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