The Artist Entrepreneur

The twenty-first-century art world offers performers and professionals an unrivaled variety of opportunities, but also requires a never-before-seen investment in skills beyond artistic talent. Today’s artists must build sustainable success in this new arts economy through collaborative big-idea thinking that celebrates a continual engagement in creative process.

Presenting creativity as a process with unlimited applications, The Artist Entrepreneur empowers young artists to step into the new arts landscape and build their own careers. Along the way, the book demystifies essential business skills from self-promotion, branding, touring, and intellectual property exploitation to contracts, revenue sources, and bookkeeping. Addressing students from across the artistic spectrum, this book offers practical exercises to develop individual skills while empowering a new generation of artist entrepreneurs with the promise of a new arts economy.

Author Biography

Ronald C. McCurdyis professor of music in the Thornton School of Music at the University of Southern California (USC), where he served as chair of the jazz department for six years (2002–2008).

Richard E. Goodsteinis professor of music at Clemson University and dean emeritus of the College of Architecture, Arts and Humanities.

Eric J. Lapinis director of artistic initiatives for the Brooks Center for the Performing Arts and senior lecturer of music in the Department of Performing Arts at Clemson University.