The Fundamentals of Fashion Filmmaking

Over the last decade fashion film’s presence has become ubiquitous. From the retail environments where fashion film is projected onto windows and buildings, to the online arenas of fashion brands and labels through to art gallery installations, fashion communication is on the move.

With examples from dozens of groundbreaking international films, including QR codes linking to the films online, The Fundamentals of Fashion Filmmaking places fashion film in its broader industry, cultural and historical context. You’ll also learn about the process of making fashion film, exploring how it works across multiple technologies, platforms and audiences. Interviews with filmmakers bring together a wealth of industry expertise on everything from storyboarding to finding an audience.

Author Biography

Nilgin Yusuf is a writer and educator who has written for the Sunday Times, Daily Telegraph and ELLE. As Programme Director of the postgraduate media courses at London College of Fashion, University of the Arts London, UK, she developed the MA in Fashion Media Production which foregrounded film as a contemporary medium for fashion communication. She is the author of Fashion’s Front Line (Bloomsbury, 2016) and Georgina von Etzdorf: Sensuality, Art and Fabric (1998) and recently completed a BA in Creative Writing at Birkbeck, University of London.