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If a gorilla walked out into the middle of a basketball pitch, you’d notice it. Wouldn’t you? If a serious violent crime took place just next to you, you’d remember it, right? The Invisible Gorilla is a fascinating look at the unbelievable, yet routine tricks that your brain plays on you.
In an award-winning and groundbreaking study, psychologists Christopher Chabris and Daniel Simons asked volunteers to watch a 60-second film of a group of students playing basketball and told them to count the number of passes made. About halfway through, a woman dressed head to toe in a gorilla outfit slowly moved to centre screen, beat her chest at the camera, and casually strolled away. Unbelievably, almost half of the volunteers missed the gorilla.
As this astonishing and utterly unique new book demonstrates, exactly the same kind of mental illusion that causes people to miss the gorilla can also explain why many other things, including why:
• honest eyewitness testimony can convict innocent defendants
• expert money managers suddenly lose billions
• Homer Simpson has much to teach you about clear thinking
Insightful, witty, and fascinating, The Invisible Gorilla closely examines the false impressions that most profoundly influence our lives and gives practical advice on how we can minimize their negative impact.
Author Biography
Christopher F. Chabris and Daniel J. Simons won the 2004 Ig Nobel Prize in Psychology for Gorillas in Our Midst. Chabris is currently an Assistant Professor in the Department of Psychology at Union College, New York. He was formerly a Research Associate in the Psychology Department at Harvard. His research has received extensive media coverage worldwide. Simons is a Professor in the Psychology Department at the Beckman Institute for Advanced Science and Technology at the University of Illinois
Christopher F. Chabris and Daniel J. Simons won the 2004 Ig Nobel Prize in Psychology for Gorillas in Our Midst. Chabris is currently an Assistant Professor in the Department of Psychology at Union College, New York. He was formerly a Research Associate in the Psychology Department at Harvard. His research has received extensive media coverage worldwide. Simons is a Professor in the Psychology Department at the Beckman Institute for Advanced Science and Technology at the University of IllinoisWe are committed to protecting your rights under the Consumer Guarantees Act and working with our suppliers to assist with warranty claims. Products sold by Mighty Ape will be covered by a Manufacturer's Warranty for at least a one-year period from the date of purchase.
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