The Profit Advisor

The accounting industry is changing rapidly. Cloud software, Robotic accounting, Artificial Intelligence and other developments are increasingly doing the work accountants and bookkeepers have been doing. If you, as a financial professional, want to stay relevant, you need to deliver value that goes beyond compliancy work. You need to become a profit advisor.

In The Profit Advisor bestselling author, entrepreneur and keynote speaker Femke Hogema, gives you concrete and practical methods and skills to become a profit advisor. She shows you how you can help your clients build a financially healthy and profitable company. She also learns you how you can transition from hourly billing to a pricing system where your clients pay you for the value you offer.

A wake-up call for financial professionals
A very practical and accessible book for bookkeepers, accountants, CPA’s and other financial experts who know they need to change and want to know how
Written by the author of three bestselling books

Dig deep into this book. It will be time well spent. This book contains the most important information you can have. It is not stuck in theory and noble ideas… instead it walks you through the exact steps you need to be successful. When you are finished reading the book, I think you will be as grateful to know Femke as I am. She is that good. This book is that good. Enjoy. – Mike Michalowicz, author of Profit First.

Author Biography

Femke Hogema started her career as financial controller for large international companies. She loved numbers and the clarity they provide. But she also noticed the struggle of entrepreneurs with numbers and their accounts. Entrepreneurs find their finances boring, complicated and theoretical. Femke realized entrepreneurs are hurting their companies and lives by ignoring their numbers and she decided to help them build financially healthy and profitable businesses. Today she owns two companies: Profit First Professionals BV and Healthy Finance. She wrote three bestselling books, is a frequently asked (international) keynote speaker and co-hosted a popular television show helping entrepreneurs achieve profitability.