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“One stream of income can’t sustain an individual indefinitely. Neither can it sustain a business forever. The owner must diversify the revenue of the business in order to make it through all seasons.” Author Annette Morris pushes for new entrepreneurs to understand and appreciate this mantra.
In her novel, The Six Figure Goal GetHER: A Woman’s Guide to Passive Income From Their Passion, Mrs. Morris desires to break the trend of struggling entrepreneurship and change the statistics that reflect why many small businesses go out of business within their first three to five years.
This novel teaches entrepreneurs how to generate consistent revenue to sustain for a lifetime. The author describes how she took a non-profit organization and grew it to generating 400K annually after only four years in existence, utilizing the principles she applied from the tips in this book. These strategies to implement various revenue streams are for non-profit and for-profit entities, helping business owners to work smarter and not harder.
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