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Corporate sustainability, corporate social responsibility, corporate citizenship and corporate reputation are without a doubt ‘hot topics’ for today’s business. The Sustainability Effect offers a unique, practical and refreshing perspective on this debate. Drawing on research conducted with some of the world’s largest 500 companies, Arlo Kristjan O. Brady takes a detailed look at corporate sustainability and corporate reputation management, focusing on establishing the potential impact (positive and negative) that sustainability issues can have on the reputation of large multinational corporations.
Author Biography
ARLO KRISTJAN O. BRADY is head of corporate sustainability and CSR services for Mott MacDonald Group in the UK, and is a research associate at the Judge Institute of Management, Cambridge University’s Business School, UK.
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