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‘Understanding the Hospitality Consumer’ presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry.
Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today’s marketing techniques.
Using industry based case studies and examples ‘Understanding the Hospitality Consumer’ :
The book’s targeted focus and practical application ensures that it is well suited for both students and practising managers in the hospitality field.
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