Writing on the Wall

Whilst we watch in horror as the consultants, the gurus and the management experts interfere with our jobs and lives with no apparent benefit, this book from Geoff Burch confirms that all our fears were true. This expose of everything from marketing to HRM and even change management leaves no stone unturned and no taboo untrampled. “Writing on the Wall” exposes the stupidity of fashionable management fads, but by stripping the subject to the bone, the true secrets are uncovered. By facing the stark truth of poor products, difficult customers and mutinous staff, Burch is able to show, with bizarre examples such as the child with the squashed head, and hard hitting advice such as smile or sling your hook, just how we can make success inevitable.

Author Biography

GEOFF BURCH is the enfant terrible of business. His speeches around the world never fail to provoke weak-minded management and inspire change leaders. He is the author of the best-selling Resistance is Useless and Go it Alone. His clients include some of the world’s major blue chip companies.