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Gucci, one of the well-known Italian fashion luxury brand from Florence, is founded by Guccio Gucci in 1921. It is the top 50 global brand with revenue over €4 billion worldwide (BusinessWeek, 2008). Gucci has launched many popular series of fragrance from Gucci – Guilty to Gucci – Made to Measure and limited edition lines like Envy Me 2. Chris Evans and Rachel Wood both teamed up together for their Guilty series while shooting the Captain America Sequel: The Winter Solder.