As stated above, the cable is very nice; long, flat (Tangle-free), and the quality is good. However the quality of packaging is not so good. Not so much the packaging, but the way the cable is displayed (You can see an example in the gallery of the product). The way its twisted in a circle is very annoying to use straight out of the box, as it took me a few days to actually get it to be a straight cable without any twists. Other than that, nothing else can be improved as the cable is solid and good quality.