Writing Copy For Dummies

By:

Jonathan Kranz

Format:

Paperback / softback

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Description

A fun and easy way to write powerful, effective promotional and marketing materials Packed with practical insights and step-by-step guidelines, Writing Copy For Dummies shows aspiring professionals how to write compelling, results-oriented direct mail, print ads, radio spots, Web sites, e-mail blasts, articles, and press releases. Readers will discover how to do the necessary prep work and gather the crucial information, come up with great ideas, and fix projects when they go wrong. Further sections cover everything from successful writing for the business-to-business market to writing effective press releases and putting together great press kits. For those intimidated by the writing and creativity required for successful advertising and marketing, the book offers sound advice on writing articles for the trade press as well as tips on evaluating copy, with a clear view of what works and what doesn't. With Writing Copy For Dummies, entrepreneurs and business owners can skip the cost of hiring an agency and produce their own winning copy. Jonathan Kranz (Melrose, MA) is the principal of and chief copywriter for Kranz Communications, a direct marketing and public relations writing firm.

Author Biography:

Jonathan Kranz is the principal of Kranz Communications, an award-winning writing firm that helps leading agencies tackle their most difficult marketing, advertising, and public relations assignments in numerous consumer and B2B industries.

Release date Australia

October 29th, 2004

Author

Jonathan Kranz

Brand

For Dummies

Audiences

General (US: Trade)
Tertiary Education (US: College)

Pages

384

Dimensions

194x235x21

ISBN-13

9780764569692

Product ID

2478467

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