Business & Economics Books:

A Motivational Analysis of Chinese Tourists to the United States

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$105.99
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Description

The purpose of this study was to analyze the motivational push and pull factors of Chinese tourists to Las Vegas. A self-completed survey was conducted among Chinese tourists, who traveled to Las Vegas with the service of America Asia Travel Center Inc. The surveyed Chinese tourists rated the motivational items. Factor analysis was applied in this study. The most important motivational push factors were entertainment, knowledge seeking, and variety seeking; and the most important pull factors were hedonism, image and natural conditions, convenience, and cleanliness. The derived push and pull factors were compared to the previous studies. Suggestions for future studies were presented.
Release date Australia
December 5th, 2013
Author
Audience
  • General (US: Trade)
Pages
84
Dimensions
152x229x5
ISBN-13
9783659497131
Product ID
22316559

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