Excerpt from A Textbook on Show-Card Writing: International Correspondence Schools, Scranton, Pa; Show-Card Writing, Show-Card Design and Ornament, Letter Formation Therefore, the show-card writer is indispensable to the successful up-to-date merchant, and, as an employe, he is valued in proportion to his ability to prepare work that will arrest the eye of every passer-by. It is equally meces sary for those engaged in this profession to be familiar with every form of letter that will most efiectively serve their purpose, and to make use of every novelty in designing, arrangement, and artistic embellishment known to modern practice. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.