A complete, concise, non-technical guide to grasping all the essentials of accounting -- and directly applying financial data. Finance and accounting are the backbone of any organization. Yet plenty of executives and businesspeople are befuddled and intimidated by number crunching. In Accounting and Financial Fundamentals for NonFinancial Executives, you will learn how to: pinpoint the most profitable products or sales regions figure the rate of return from a capital investment make internal management reports more useful understand and prepare a statement of cash flows Accounting and Financial Fundamentals for NonFinancial Executives offers a straightforward approach that will appeal to all managers and executives who need a practical, comprehensible lesson in using financial analysis to set key business goals, measure results, and make smart decisions.