When Saint John Paul II 'suggested' in Redemptoris Missio (1990) that instruction in the use of mass media be decisively inserted into programs of pastoral formation, he was affirming a half-century of communications leadership on the part of the Catholic Church. The Second Vatican Council's Inter Mirifica (1963) provided the mandate to establish the Pontifical Council for Social Communications (now the Dicastery for Communication) and the context for all the World Communications Day messages that followed from 1967 to the present year. As with any teaching that requires an active response, what remains for pastoral ministers is to develop a plan and make it happen. This book, written by the next generation of pastoral ministers currently preparing for pastoral leadership, opens a window into the future use of social media for the purpose of evangelization.