"This book is a wonderful resource with extensive references. It outlines proven, practical techniques to reduce costs, improve quality and enhance customer satisfaction. It's a MUST HAVE for retailers and consumer products manufacturers as well as a terrific educational resource."--Kenneth L. Wilson, Director, Quality Assurance(Retd.), Army & Air Force Exchange Service(AAFES) "Not only retailers but all manufacturers and importers should closely study this important work. It offers practical step by step guidance on all aspects of Quality Assurance in an easy to read format that anyone can understand and implement."--Thomas F. Bennett, Director of Quality Assurance, J. C. Penney Company, Inc. "This is a comprehensive text that explains in simple terms the complex business of product quality assurance. Pradip Mehta shares his years of experience in this field making this book an excellent reference for novice and expert alike."--Donald L. Mays, Vice President, Retail & Consumer, Product Services, ETL SEMKO Division, Intertek, Testing Services(ITS) and Former Technical Director, Good Housekeeping Institute "Pradip Mehta breaks new ground as he examines the world of Retail Quality Assurance. The author sheds light on this fascinating subject and does this in style that is eminently readable. A must-read for Retailers setting up a QA function, Suppliers, professionals in the areas of Quality Assurance and Certification and Inspection services."--Ram Ramaswamy, Global Program Manager, Commercial Inspection and Testing Services, Underwriters Laboratories, Inc.