Approaches to Multimodality
Rhetoric and Stylistics in Public Discourse
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Hardback
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Description
This volume transcends boundaries, captivating multimodality scholars worldwide while offering invaluable non-"Anglo" perspectives through its main focus on Lithuanian public discourse. Discover the interaction between multimodal communication and (sub)cultural influences in political, advertising, and film discourse. This volume is a vade mecum for scholars and students of visual and multimodal stylistics, rhetoric, and creativity across diverse media, professionals specialising in advertisements, commercials, films etc. Discover original insights that encourage intercultural comparative research, emphasising the role of cultural context in multimodality.
Author Biography:
Saulutė Juzelėnienė, Ph.D. (2001), Vilnius University, is Associated Professor of Multimodality Studies at that university. She has published many articles on Conceptual (Multimodal) Metaphor, Semiotics of Advertising.
Skirmantė Šarkauskienė, Ph.D. (2000), Vilnius University, is Associated Professor of Multimodality Studies at that university. She has published many articles on Multimodal Stylistics, Neo-Latin Literature, including Neo-Latin Epithalamia of 16-17th c. in the Grand Duty of Lithuania (VU, 2003).
Rita Baranauskienė, Ph.D. (2004), Vilnius University, is Associated Professor of Multimodality Studies at that university. She has published many articles on Pragmatics and Semantics.
Release date Australia
May 30th, 2024
Audience
- Postgraduate, Research & Scholarly
Contributors
- Volume editor Rita Baranauskienė
- Volume editor Saulutė Juzelėnienė
- Volume editor Skirmantė Šarkauskienė
Pages
290
Series
ISBN-13
9789004687714
Product ID
38576956
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