In a world where anything you text, post, or blurt out can go viral instantly, having control over your words is critical to your success. Whenever we're frustrated, angry, or under stress, those negative influences try to control what we'll say next. When we give in to them, they get more powerful, controlling our tone and our words, and ultimately having a negative impact on us. Fortunately, there's a way for you to take charge. Big Brain Little Brain distills all communication into simple and accessible tools you can use immediately. It identifies the twenty-one tools your Big Brain can tap into for better communication, as well as the fourteen avoidable traps that your Little Brain will constantly set for you. Most importantly, it will show you how to find your "neutral," giving you the time and focus you need to find the right words even in the most pressure-filled encounters. Gaffes will become a thing of the past, and great communication will become your trademark.