Excerpt from Business Correspondence, Vol. 1: How to Write the Business Letter Or, trained by the sales manager upon his men, letters keep them in touch with the house and key up their loyalty. With regular and special letters, the sales manager is able to extend his own enthusiasm to the farthest limits of his territory. So in every phase of selling, the letter makes it possible for you to keep your finger constantly upon the pulse of trade. If you are a wholesaler or manufacturer, letters enable you to keep your dealers in line. If you are a retailer, they offer you a medium through which to keep your customers in the proper mental attitude toward your store, the subtle factor upon which retail credit so largely depends. If you sell on instalments, letters automatically follow up the accounts and maintain the inward flow of payments at a fraction of what any other system of collecting entails. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.