Advertising and Satirical Culture in the Romantic Period

By:

John Strachan

Format:

Paperback / softback

Series:

Cambridge Studies in Romanticism

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Description

Advertising, which developed in the late eighteenth century as an increasingly sophisticated and widespread form of brand marketing, would seem a separate world from that of the 'literature' of its time. Yet satirists and parodists were influenced by and responded to advertising, while copywriters borrowed from the wider literary culture, especially through poetical advertisements and comic imitation. This study to pays sustained attention to the cultural resonance and literary influences of advertising in the late eighteenth and early nineteenth centuries. John Strachan addresses the many ways in which literary figures including George Crabbe, Lord Byron and Charles Dickens responded to the commercial culture around them. With its many fascinating examples of contemporary advertisements read against literary texts, this study combines an intriguing approach to the literary culture of the day with an examination of the cultural impact of its commercial language.

Release date Australia

June 16th, 2011

Author

John Strachan

Audience

Professional & Vocational

Illustrations

Worked examples or Exercises

Pages

370

Series

Cambridge Studies in Romanticism

Dimensions

152x229x21

ISBN-13

9780521293068

Product ID

10363449

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