Non-Fiction Books:

Can Gamification Close the Engagement Gap of Generation Y?

A Pilot Study on the Digital Startup Sector in Berlin



Customer rating

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Share this product

Can Gamification Close the Engagement Gap of Generation Y? by Avo Schonbohm
Sorry, this product is not currently available to order


Gaming engages. How can employment become more attractive and fun? Only 16 % of German employees are fully engaged and willing to go 'the extra mile' for their company. This perceived engagement gap - which is aggravated by the new work ethics of Generation Y - offers a significant case for value creation and strategic opportunities for companies worldwide. This book analyses the question of whether gamification has the potential to close this engagement gap. It offers a literature review of the emerging topic and creatively and critically develops new ideas. Data from a pilot study on the digital startup sector in Berlin shows a positive impact of gamification on employee engagement. This informative work is directed at people interested in new business trends, business students, gamification researchers and human resources practitioners.
Release date Australia
December 23rd, 2014
Country of Publication
Logos Verlag Berlin GmbH
Product ID

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

  • If you think we've made a mistake or omitted details, please send us your feedback. Send Feedback
  • If you have a question or problem with this product, visit our Help section. Get Help
Filed under...