In 1924 Gabrielle Chanel launched the house's first makeup products, marking the beginning of a century of creativity, quality, and innovation. Now for the first time, Chanel: The Allure of Makeup reveals the history of Chanel makeup creation--including advertising campaigns created by some of the world's leading photographers and film directors. The story unfolds in seven chapters that represent the quintessential colors of Chanel's visual vocabulary: Black, White, Beige, Red, Pink, Gold, and Blue. Each chapter highlights the talents driving the brand's lasting impact across the decades. Iconic products such as the black and white compact or 31 Le Rouge lipstick in timeless red punctuate the chapters and claim their rightful place in the pantheon of beauty. With unprecedented access to the Chanel archives, this book presents a wealth of visual material from historic images of Gabrielle Chanel and seldom-seen early product shots, to cinematic campaigns starring legendary women.