As the second most populous and seventh largest global economy, India has the largest number of life insurance policies in force in the world. At present, 312 million middle class families have sufficient money to buy insurance but only 2.5 percent of the country's insurable population is currently insured in one form or another.It has a lot to offer to prospective insurers. The new economic reality of globalization has led to radical changes like new types of risks that require new types of covers to match such risk situations. Low economic growth rates in the industrial nations accompanied by changing customer needs and the uncertain economic conditions in the developing countries coupled with unconventional and innovative ideas on customer services are some of the challenges faced by the domestic and foreign private insurance players. The book offers practical suggestions to the insurers as well the prospective consumers of insurance products. It will be immensely useful to the teachers and the taught of Indian sub continent.The academicians/researchers can also delve deep into new insurance areas suggested in the book for which no extensive studies have been carried out so far.