Harness generative AI to supplement marketing, product innovation, advertising, and branding efforts  Written by Dr. A. K. Pradeep, renowned consultant on the marriage of advanced neuroscience and marketing, Cracking the Neural Code: Generative AI Meets Consumer Neuroscience shows how, when executed correctly, the combination of generative AI and human-powered creativity can lead to superior business results in areas like marketing, product innovation, advertising, and branding. Case studies throughout the text elucidate how different industries are implementing generative AI tools and techniques with success.  A companion app showcasing the main tool sets described in the book allows readers to get started applying concepts as soon as today. Written in a highly accessible and engaging style, this book discusses topics including:  Teen, female, middle-aged, and “boomer” brains, and how they all interact with generative AI differently  The brain’s desire framework, coined desireGPT, and how it connects with the consumer journey  Traditionally human-centric creative endeavors related to business and how generative AI can be used to support them  Business leaders are understandably interested, and at times concerned, with the emergence and rapid progression of generative AI capabilities. Cracking the Neural Code: Generative AI Meets Consumer Neuroscience puts those fears to rest and shows the path forward to incorporate these technologies with inherent human genius for standout business success in the Age of Machine.