Business & Economics Books:

Die Autonomie Von Landesorganisationen Bei Der Marktbearbeitung

Determinanten, Auswirkungen Und State of Practice



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Die Autonomie Von Landesorganisationen Bei Der Marktbearbeitung by Petra Ehemann
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Petra Ehemann analysiert auf Basis einer Stichprobe von 133 befragten Dyaden aus 29 Landern, welche Faktoren den Zentralisierungsgrad im Rahmen von operativen Marketing- und Vertriebsfragen bedingen. Daruber hinaus untersucht sie die Auswirkungen der Autonomie von Landesorganisationen."

Author Biography

Dr. Petra Ehemann promovierte bei Prof. Dr. Dr. h.c. Christian Homburg am Institut fur Marktorientierte Unternehmensfuhrung der Universitat Mannheim. Sie ist als Referentin der Geschaftsleitung bei TRUMPF Werkzeugmaschinen Deutschland Vertriebs + Service GmbH + Co. KG tatig."
Release date Australia
October 25th, 2007
Foreword by Christian Homburg Foreword by Prof Dr Dr H C Christian Homburg
Country of Publication
United States
black & white illustrations, black & white tables, bibliography
Deutscher Universitatsverlag
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