Ziel dieser Arbeit ist die Entwicklung einer ganzheitlichen Marketing-Konzeption fur den neuen Tontrager CD Plus."
Author Biography
Oliver Schusser studierte Betriebswirtschaftslehre an der Universitat Regensburg und an der University of Birmingham."
Die CD-ROM-Technologie Herausforderung Fur Den Deutschen Musikmarkt
Ein Beitrag Zum Strategischen Marketing Fur Produktinnovationen
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Format:
Paperback
$126.99
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Delivering to:
Estimated arrival:
- Around 11-21 June using International Courier
Description
Release date Australia
December 15th, 1996
Author
Audience
- General (US: Trade)
Contributor
- With Oliver W Schusser
Country of Publication
United States
Illustrations
black & white illustrations, bibliography
Imprint
Deutscher Universitatsverlag
Pages
125
Publisher
Deutscher Universitatsverlag
Dimensions
148x210x8
ISBN-13
9783824403240
Product ID
27154942
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