Business & Economics Books:

Entrepreneurship

A Real-World Approach
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Paperback / softback
$174.99 was $224.99
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Description

With millions of people launching their businesses each year, entrepreneurs & small business owners are making a greater impact than ever before on the economy and are finally gaining the recognition they deserve. But many people struggle to get started, waste time reinventing the wheel as they launch their businesses, or need inspiration to help push them to the next level. As a best-selling author and syndicated columnist on small business matters, Rhonda Abrams, CEO of PlanningShop, has written the book on entrepreneurship to address all of these issues-- Entrepreneurship: A Real-World Approach. Whether readers dream of launching their own ventures, are new entrepreneurs, or have been in business for years, Entrepreneurship: A Real-World Approach provides everything they need to know to start and run a successful business--from idea formation and feasibility analysis, to launching the venture, growing the business, and even making a successful exit. The hands-on approach of the second-edition of this jam-packed guide helps entrepreneurs think through their businesses and take steps immediately to help move their vision from dream to reality. It features dozens of worksheets and checklists to kick start the process and includes inspiring real-world cases in each chapter to show how real entrepreneurs, out in the trenches, have overcome common obstacles. And critical thinking exercises recap each chapter's core objectives. NEW IN THIS EDITION: crowd funding and new ways to raise money; disruptive industries; minimal viable product, lean start-up, and innovation; expanded ethics and social responsibility; updated real-world cases; revised critical thinking exercises

Author Biography:

Author, entrepreneur, and USA Today small business columnist, Rhonda Abrams is widely recognized as one of the nation's foremost experts on entrepreneurship and business planning. Rhonda is the author of 19 books which have sold nearly two million copies, been translated into over 30 languages, and adopted by more than 1000 business schools. Her books include the best-selling business plan guide in the United States: Successful Business Plan: Secrets & Strategies. Other books from Rhonda that have made best-seller lists include Six-Week Start-Up, Business Plan in a Day, and Entrepreneurship: A Real World Approach. Rhonda not only writes about entrepreneurship; she lives it. She has founded four companies - from a one-person consulting firm to an angel investor-backed Internet company. Currently, she's President and Chief Entrepreneur of PlanningShop, a content creation company based in Silicon Valley. Rhonda was named one of the 100 Most Influential Women in Silicon Valley and every year is named one of the Top 100 Small Business Influencers in the US. She was educated at UCLA (where she was named Outstanding Senior) and Harvard University. She lives in Palo Alto, California.
Release date Australia
January 1st, 2017
Author
Audience
  • General (US: Trade)
Edition
2nd ed.
Illustrations
Illustrations, unspecified
Pages
536
Dimensions
208x244x36
ISBN-13
9781933895512
Product ID
25942256

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