Essential Marketing 1
Basic Marketing
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Description
Essential Marketing is a series of booklets prepared to provide a quick, short yet thorough background to aspects of Marketing. Aimed at students and SME's the material is drawn from MBA & BBA Courses gievn by the Author. Book 1 (of 10) covers the absolute basic structures.
Author Biography:
Norman Clark has been a lifelong International Marketing and Advertising Professional. He was also Professor of Marketing for United Business Institutes and European Business Schools based in Brussels and Visiting Professor to Marketing Academy Budapest and National University Saigon (Ho Chi Minh City).
Release date Australia
December 17th, 2014
Author
Audience
- General (US: Trade)
Pages
30
Series
Dimensions
152x229x2
ISBN-13
9781505581096
Product ID
37713015
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