With captivating storytelling, real-world examples, image-and graphic-rich design, accessible mathematics, and step-by-step worked examples, this textbook introduces students to the why and how of statistical practice in the behavioural sciences, helping them break through common barriers to success in the course. This new edition of their briefer textbook offers fresh exercises throughout, stronger reinforcement of the material's relevance and mathematical requirements and more help with creating visual displays. This textbook helps undergraduate behavioural science students taking modules in Research Methods and Statistics get to grips with a subject they often find challenging in an enjoyable and engaging way. The book can also be purchased with the breakthrough online resource, LaunchPad, which offers innovative media content, curated and organised for easy assignability. LaunchPad's intuitive interface presents quizzing, flashcards, animations and much more to make learning actively engaging.

Author Biography

Susan A. Nolan is a Professor of Psychology at Seton Hall University in New Jersey. Tom Heinzen is Professor of Psychology at William Paterson University of New Jersey.