European Business

Name: European Business
SKU: 10360785
Price: 144.99 AUD
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Paperback / softback

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Description

The third edition of European Business is published at a time of turbulence in Europe. This uncertainty puts Europe's unique business environment at risk. Key features of the new edition include: assessments of how individual member states affect the integration process and bring diversity to European business; new material on the links between Europe and the World’s other main regions, including emerging economies; new case studies on topics such as the rise of the BRICs, the energy crisis, enlargement and the Euro. The book retains popular pedagogical features to help students make sense of a confusing and complex environment. A unique and accessible text, the book is ideal reading for students of European and International Business and important additional reading for those interested in European politics and economics.

Author Biography:

Debra Johnson is Senior Lecturer in European and International Business at Hull University Business School, University of Hull, UK. Colin Turner is Associate Professor of International Management at the School of Management and Languages at Heriot-Watt University, UK.

Release date Australia

October 5th, 2015

Author

Audience

Tertiary Education (US: College)

Edition

3rd edition

Illustrations

49 Tables, black and white; 45 Line drawings, black and white; 45 Illustrations, black and white

Pages

456

Dimensions

189x246x28

ISBN-13

9780415617178

Product ID

10360785

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