Colin Wilson was born in Carlisle, Cumbria and educated at the Creighton School in Carlisle, after which he completed his National Service in the RAF in Singapore where he was a swimming champion and water polo player following county honours at both sports. He started his business career as a management trainee with Carr's of Carlisle, the UK's oldest biscuit company, before making several progressive moves up the management ladder, winning awards and competitions on the way, finally becoming a director of Heart of Midlothian football club. He is a Fellow of the Chartered Institute of Marketing. His experiences are presented in a straightforward way that offers valuable lessons to other businesspeople and especially to those aspiring to climb the ladder of success. Colin Wilson is now retired and living in the south of Spain and can be contacted on 0034 952 48 5979 or by e-mail at colin-wilson@spansurf.com