Do you struggle sometimes to write good, creative copy, especially when the pressure is on and the deadline's looming? Do you sit with a dictionary, a thesaurus and the Internet open while you panic? Gabay's Copywriting Compendium is your answer, containing a wealth of inspiring tips, ideas and descriptions to aid the writing process. Areas covered include: - Advice on spelling and grammar - Examples of rhyming words, suggested euphemisms, and odd facts. - "Top 25 Rules" section for a number of key topics, such as how to brainstorm, how to write innovative copy, and how to think creatively - How to avoid gobbledygook - Idioms, cliches, metaphors and similes Anyone in advertising, marketing or any role where copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. The easy to read layout will assist copywriters in finding appropriate help at any particular moment
Jonathan Gabay has worked with some of the most prestigious coaching organisations in their fields, including the world's biggest marketing training body, and has mentored? thousands of marketers. During three decades in advertising and marketing he has held several creative directorships as well as Head of Copy positions at?leading advertising agencies. As a journalist he delivers insights behind brand related headlines for some the world's most trusted news organisations, including CNN, ITN, the BBC, SKY, Five News and many others.Major educational establishments and academic bodies?recommend his books on business, marketing and copywriting.