This Sixth Edition provides a thorough introduction to the basic facts and major theories of human motivation. Throughout the book, the author addresses the types of questions that often arise, such as 'Why are some people more organized than others?' and 'Why do people dream?' In his exploration of day-to-day human motivation, Franken provides a topical organization that shows students how biology, learning, and cognition interact with individual differences to produce human behavior.

Author Biography

Dr. Robert E. Franken is a professor Emeritus at the University of Calgary, with a research focus on better understanding curiosity and exploratory behavior. He is currently living part of the year in Vancouver, British Columbia and part of the year in the Rocky Mountains. Much of his research addresses understanding sensation seekers who are motivated by the need to experience varied, novel, and complex sensations and are willing to take risks in order to experience such.