Non-Fiction Books:

Iconoclast

A Neuroscientist Reveals How to Think Differently

Format

Paperback

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Iconoclast by Gregory Berns
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Description

No organization can survive without iconoclasts innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible. Though indispensable, true iconoclasts are few and far between. In Iconoclast, neuroscientist Gregory Berns explains why. He explores the constraints the human brain places on innovative thinking, including fear of failure, the urge to conform, and the tendency to interpret sensory information in familiar ways.

Author Biography

Gregory Berns is the Distinguished Chair of Neuroeconomics at Emory University, where he directs the Center for Neuropolicy. He is a Professor in the departments of Psychiatry, Economics and the Goizueta Business School. He is a founding member of the Society for Neuroeconomics. For the past fifteen years, he has used brain imaging technologies to study the neurobiology of human motivation and decision making, especially the effects of novelty and peer pressure.
Release date Australia
March 1st, 2010
Author
Country of Publication
United States
Edition
First Trade Paper Edition
Imprint
Harvard Business Review Press
Pages
272
Dimensions
140x210x23
ISBN-13
9781422133309
Product ID
3806422

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