Business & Economics Books:

I'm a Brand

A Blueprint for Building Head-Turning Personal Brand



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I'm a Brand by Gaurav Gulati
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The world has changed. Technology has made the world smaller, more connected. We're inundated with an infinite amount of options for any and everything we could ever dream. How do we distinguish ourselves from our competition? We start with our brand. If you've ever imagined of long-term success, the essential thing you must do to create longevity, build solid brand awareness, customer base, and guarantee your positioning is to develop your personal brand. I'M A BRAND is a quintessential guide to turning your idea into a successful brand that people will return to time and time again. Filled with must-read industry knowledge, this book walks you from your concept through the entire process of finding your niche, building your creative vision, building your brand promise and differentiation, develop your brand value proposition, and so much more to position you well for long-term success. Whether you're in the beginning stages of building a career or are well established and looking to expand your reach, you'll find valuable tips in this book will help you get to the next level.

Author Biography

Gaurav Gulati understands that in life, as in business, visibility is everything. As a personal branding & brand engagement consultant, he pushes boundaries and challenges limitations! We're living in a tech-driven, interconnected world where personal brand and brand engagement go hand-in-hand. That's why he's dedicated himself to provide individuals and businesses with the strategies to future-proof their brands and boost engagement in this artificial intelligence world. Gulati's signature brand building and brand engagement system encourages each client, from artists and models to entrepreneurs and politicians, to harness the power of their personal brand so they can work smarter, stretch farther and transform into thriving profitable monoliths. His innovative approach has been featured in various media reports and blogs and earned him the title of Asia's Leading Personal Branding & Engagement Consultant. Gaurav Gulati holds an MBA in Marketing, PGD in International Management from University of the West of England and a BBA.HM. He has also studied Brand Management from the University of London and Personal Branding from the University of Virginia. As a Certified Six Sigma Black Belt Professional and Project Management Professional, he's got a unique insight into cross-industry trends and the cutting edge of brand positioning. Gulati's innovative approach is founded on the idea that in our fast-paced, increasingly digital age, everybody we meet has the potential to be a powerhouse influencer. As a life observer, he regularly writes on business practices, management, brands, branding and engagement. With a skilled, critical eye he is able to analyze current brand practices and uncover areas that need improvement. His writing highlights real strategies to motivate and inspire.
Release date Australia
February 14th, 2017
Illustrations, black and white
Gaurav Gulati
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