Non-Fiction Books:

Impact of Advertising on Your Mind

Format

Paperback

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Impact of Advertising on Your Mind by Yasin Ahmed Shehroze
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Description

This study examines the impact of advertising and the relationship between the advertising and pricing. It also determines the level of Consumers Online Purchasing of Air Asia E-Ticketing among students of Asia Pacific University (APU) in Malaysia. The factors which are mainly investigated are the advertisements, pricing strategies and E-Purchase of Air Asia Tickets. Many of us believe that Advertisements are deceptive whether it is in online or offline form. But in fact, it still influences the consumers to purchase. This research provides the in-depth understanding of how AirAsia applies factors such as "Advertising and elements in advertising like splendid Pricing strategies" to impact the purchase decisions. A quantitative approach of using Questionnaire was chosen for data collection.
Release date Australia
December 30th, 2014
Illustrations
Illustrations, black and white
Imprint
LAP Lambert Academic Publishing
Dimensions
152x229x14
ISBN-13
9783659666339
Product ID
23700281

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