Sierk Aurel Horn zeigt, dass interkulturelle Kompetenz Antworten auf die Herausforderungen des japanischen Marktes bietet. Er untersucht und belegt diesen Wirkungsanspruch insbesondere fur die Bereiche Konsumentenverhalten, Marktforschung, Markenarchitektur und Human-Resource-Management. Experteninterviews geben einen fundierten Einblick in die Marketingrealitat."
Author Biography
PD Dr. Sierk Aurel Horn ist Privatdozent am Ostasiatischen Seminar der Freien Universitat Berlin und Lecturer an der University of Leeds, Department of East Asian Studies."
Interkulturelle Kompetenz Im Zugang Zu Japanischen Markten
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Description
Release date Australia
September 27th, 2005
Author
Audience
- General (US: Trade)
Contributor
- Foreword by Prof Em Dr Dr H C Sung Park
Country of Publication
United States
Illustrations
black & white illustrations, black & white tables, bibliography
Imprint
Deutscher Universitatsverlag
Publisher
Deutscher Universitatsverlag
Series
Dimensions
148x210x20
ISBN-13
9783835000193
Product ID
27111876
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