Andreas Fuchs untersucht den Wirkungszusammenhang von Kundenzufriedenheit, Kundenbindung und Kundenprofitabilitat kausalanalytisch und zeigt, dass auch in klein- und mittelstandischen Handelsbetrieben erhebliche Profitabilitatsreserven erschlossen werden konnen."
Author Biography
Dr. Andreas Fuchs promovierte bei Prof. Dr. Manfred Kirchgeorg am Lehrstuhl fur Marketingmanagement an der HHL Leipzig Graduate School of Management."
Kundenbindungsmanagement Im Einzelhandel
Eine Kausalanalytische Untersuchung Am Beispiel Des Textilfacheinzelhandels
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Description
Release date Australia
January 14th, 2010
Author
Audience
- General (US: Trade)
Contributor
- Foreword by Prof Dr Manfred Kirchgeorg
Country of Publication
United States
Illustrations
black & white illustrations, black & white tables, bibliography
Imprint
Gabler Verlag
Pages
240
Publisher
Gabler Verlag
ISBN-13
9783834921598
Product ID
25714219
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