In these pages we will verify how in the information age, responsible management and business ethics represent a strategic gamble. In The Society That Did Not Want to be Anonymous, the author, through an fictitious person, Amaro Cinfuentes, who represents the director of social responsibility of any company, tries to unravel the keys to this business function with a useful mix of reality and fiction, the day to day, the absurdity, the orderly management, and the chaotic happenings. This is the challenge of social responsibility that any modern company encounters: anticipation of the future.
Esther Trujillo has a degree in public relations and publicity, has studied translations and interpretations and postgraduate work in Corporate Responsibility from Harvard Business School and from ESADE (Escuela Superior de Administraciï¿½3n y Direcciï¿½3n de Empresas). In 2012 she founded Plan BET Strategies, a micro-enterprise that evaluates strategies of responsibilities and relations. She worked with Melï¿½-a International Hotels and Telefï¿½3nica S.A. In May 2012, she received the prize for the best Social Responsibility directive given by the Alares Foundation. She is a vocal member of the board of directors of UNICEF Madrid and a contributing professor to ESADE, ICADE, Deusto Business School, EOI, and other institutions of higher learning.