Large Emerging Markets
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HardbackDescription
Table of Contents
@contents:Selected Contents: 1. Introduction 2. The Resurgence of Emerging Markets (EMs) 3. The Competitive Strengths of EMs 4. The Development of EMs 5. LEMs and International Business Strategy 6. The Internationalisation of EM Firms 7. Accommodating the Rise of LEMs 9. Conclusions 10. Critical Lessons for Management
Author Biography
Peter Enderwick is Professor of International Business at Auckland University of Technology, New Zealand. His current research interests include competitiveness of small economies, with a special interest in emerging economies in Asia.
- Postgraduate, Research & Scholarly
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