Business & Economics Books:

Modeli I Tekhnologii Posledovatel'nogo Upravleniya Prodvizheniem

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Modeli I Tekhnologii Posledovatel'nogo Upravleniya Prodvizheniem by Stepanov Vadim
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Description

V knige predstavlena kontseptsiya posledovatel'nogo upravleniya prodvizheniem, kak edinoy sistemy, vklyuchayushchey finansy, marketing, proizvodstvo, prodazhi i zakupki. Tsentral'nym elementom sistemy yavlyaetsya marketing. Uchyet vzaimnykh svyazey i vliyaniya elementov prodvizheniya zadayet strogo opredelyennuyu posledovatel'nost' prinyatiya resheniy. V osnove kontseptsii lezhat prostye, no vazhnye modeli i printsipy, kotorymi neobkhodimo rukovodstvovat'sya v biznese. Uchityvaya informatsionnyy kharakter protsessa upravleniya, v knige podrobno rassmatrivayutsya printsipy postroeniya korporativnoy informatsionnoy sistemy na osnove primeneniya tekhnologiy kommunikatsiy, uchyeta i upravleniya, a takzhe predstavlena razrabotannaya avtorom avtomatizirovannaya sistema upravleniya marketingom, prodazhami i zakupkami, kotoraya mozhet stat' gotovym resheniem dlya bol'shinstva predpriyatiy torgovli. Predlagaemaya model' dostizheniya rezul'tata obespechit vysokuyu effektivnost' sistemy upravleniya na osnove primeneniya matematicheskikh metodov analiza, vnedreniya tekhnologiy sverkhu i s uchyetom sotsial'nogo faktora biznesa. Kniga prednaznachena dlya upravlentsev i spetsialistov organizatsiy, a takzhe studentov i aspirantov, izuchayushchikh voprosy upravleniya i biznes-analiza.
Release date Australia
December 29th, 2014
Country of Publication
United States
Illustrations
black & white illustrations
Imprint
LAP Lambert Academic Publishing
Pages
104
Dimensions
152x229x6
ISBN-13
9783659668579
Product ID
23701944

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