Business & Economics Books:

Motivanalyse Zu Anwenderinnovationen in Online-Communities

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  • Motivanalyse Zu Anwenderinnovationen in Online-Communities on Paperback by Lars Janzik
  • Motivanalyse Zu Anwenderinnovationen in Online-Communities on Paperback by Lars Janzik
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Description

Lars Janzik analysiert die Motivation von Mitgliedern einer innovativen, herstellerunabhangigen Online-Community aus dem Konsumguterbereich und unterscheidet dabei Motivgruppen in Abhangigkeiten von Phasen der Mitgliedschaft. Die Ergebnisse unterstutzen Unternehmen dabei Online-Communities als Instrument der Kundenintegration und der Produktentwicklung zu entdecken bzw. besser zu nutzen.

Author Biography

Dr. Lars Janzik promovierte bei Prof. Dr. Cornelius Herstatt am Institut fur Technologie- und Innovationsmanagement der TU Hamburg-Harburg und arbeitet in einer leitenden Position im Bereich Produktmanagement.
Release date Australia
November 16th, 2011
Author
Audience
  • General (US: Trade)
Country of Publication
United States
Illustrations
black & white illustrations, black & white tables, bibliography
Imprint
Gabler Verlag
Publisher
Gabler Verlag
Dimensions
147x208x20
ISBN-13
9783834933959
Product ID
25706915

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