El xito o el fallo de cualquier proyecto a menudo articula en qu grado el patrocinador del proyecto--la persona que financia el proyecto y asegura de que se alcancen los beneficios deseados--se relaciona con el proyecto, con el director de proyecto, y con otros interesados. Sin embargo, los ejecutivos que son asignados como patrocinadores de proyecto a menudo tienen poca o muy poca experiencia para entender sus roles y responsabilidades durante el ciclo de vida del proyecto. Los problemas en comunicaci n y ejecuci n ser n inevitables hasta que los altos directivos y los directores de proyecto entiendan las mec nicas de su relaci n. La segunda edici n de Patrocinio de Proyectos--que incluye un Ap ndice con nuevos casos de estudio, m s herramientas de evaluaci n, y plantillas--muestra c mo los patrocinadores de proyecto y los directores de proyecto pueden desarrollar las habilidades que necesitan para gestionar los proyectos con xito. Randall L. Englund y Alfonso Bucero--expertos en el campo de la direcci n de proyectos --han escrito la gu a definitiva para educar a todos los interesados en la naturaleza del patrocinio de proyectos. Describen en detalle las responsabilidades del patrocinador de proyecto, desde las comunicaciones y contacto, la selecci n y entrenamiento, la resoluci n de problemas, la tutor a y la retroalimentaci n, a la revisi n de la ejecuci n del proyecto. El patrocinador de proyecto y el director de proyecto aprenden c mo negociar de forma efectiva uno con otro y con el equipo de proyecto para alcanzar sus compromisos. Este libro es un recurso clave para expandir las mejores pr cticas en patrocinio de proyectos en todas las organizaciones. Patrocinio de Proyectos ayuda a los patrocinadores de proyecto a establecer pautas para el futuro, comunicar mediante la visi n, crear equipos alineados de alto rendimiento, y a centrarse en la planificaci n--todo lo que guiar a una organizaci n hacia el xito. Este libro ilumina la escalera para alcanzar la excelencia en patrocinio de proyectos.

Author Biography

Alfonso Bucero is the founder and managing partner of BUCERO PM Consulting (www.abucero.com). He was a senior project manager at Hewlett-Packard Spain for 13 years. Alfonso was the founder, sponsor, and president of PMI Barcelona Spain Chapter, a member of the CoPAT for PMI EMEA 2005-6 congresses and the president of PMI Madrid Spain Chapter. He graduated from the "Leadership Institute Master Class" of 2007. Alfonso has a computer science engineering degree, is a PhD candidate, and has 28 years of practical experience managing and consulting on projects worldwide. As a project management believer, he defends passion, persistence, and patience to achieve project success. From managing projects across Europe, Alfonso shares many real case studies and a fun attitude with seminar participants. In addition to co-authoring Project Sponsorship and The Complete Project Manager, Alfonso authored The Influential Project Manager and Today is a Good Day: Attitudes for Achieving Project Success. PMI awarded Alfonso with the Distinguished Contribution Award in 2010 and with the PMI Fellow in 2011. Randall L. Englund is an independent project management executive consultant, author, trainer, speaker, and professional facilitator. He founded his own consulting business, Creating an Environment for Project Success (CEPS), now known as the Englund Project Management Consultancy (Englund PMC). Randy is a frequent SeminarsWorld instructor and Global Congress presenter for the Project Management Institute. He facilitates programs on The Complete Project Manager, Creating an Environment for Successful Projects, Project Sponsorship, Creating Excellence in Project Management, Optimizing Results from Projects in Organizations, Breakthrough Project Management, Operating Projects Across Organizations, and Project Leadership. He speaks world-wide to management teams and coaches executives about their role to create an environment that optimizes results from project-based work, and he consults with clients to implement a Project Office and project portfolio management. Randy developed and teaches online courses "Leading and Managing Technical Projects" and "Program/Portfolio Leadership" for Northeastern University. He developed and taught "Management, Leadership, and Team Development in the Project Environment" and "Creating the Program Management Office" for UC Irvine Extension. He taught "Negotiations" and "Project Office" for the University of California Santa Cruz Extension. He was an adjunct professor on the faculty for San Jose State University's Professional Development Center, teaching courses on project environments, project sponsorship, creating the project office, team dynamics and leadership skills. He was a professional associate for the Stanford Advanced Project Management Certificate Program, delivering courses on-site on "Converting Strategy into Action" and the "Effective Project Management Office" and attended "Mastering the Project Portfolio." Randy is a member of the American Management Association.