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Political Consultants and Negative Campaigning

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Political Consultants and Negative Campaigning

The Secrets of the Pros

Format

Hardback

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Political Consultants and Negative Campaigning by Kerwin C. Swint
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Description

One of the most closely-watched and controversial aspects of modern political campaigning is the use of negative, attack tactics. This book examines the role played by negative campaigning through a national survey of professional political consultants. Campaign consultants have become vitally important to political candidates in recent years as strategists, fundraisers, and media specialists. The research in this book focuses on how consultants define negative campaigning, including the differences between issue attacks and character attacks, how and when criticism of the opponent should be implemented, and which media should be used to deliver attack messages. A statistical analysis of the survey data reveals insights into behavioral and professional differences among consultants with regard to party affiliation, gender, age, and level of experience.

Author Biography

Kerwin C. Swint is Assistant Professor of Political Science at Kennesaw State University in Georgia.
Release date Australia
January 1st, 1998
Pages
192
Country of Publication
United States
Imprint
University Press of America
Dimensions
147x224x19
ISBN-13
9780761810087
Product ID
28252607

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