Benjamin Ballensiefen untersucht, ob und in welchem Masse Preisaktionen einen Beitrag zur Verbesserung der Preiswahrnehmung und -beurteilung leisten und somit zur Steigerung der Kundenloyalitat beitragen."
Author Biography
Dr. Benjamin Ballensiefen war wissenschaftlicher Mitarbeiter am Marketing Centrum der Westfalischen Wilhelms-Universitat Munster."
Preisaktionen Bei Verkehrsdienstleistungen
Ein Beitrag Zum Behavioral Pricing
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Paperback
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Description
Release date Australia
June 26th, 2008
Author
Audience
- General (US: Trade)
Contributor
- Foreword by Heribert Meffert
Country of Publication
United States
Illustrations
black & white illustrations, black & white tables, bibliography
Imprint
Gabler Verlag
Pages
243
Publisher
Gabler Verlag
Dimensions
170x244x14
ISBN-13
9783834908926
Product ID
25519546
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