Profitable Pricing for Accountants is the ONE book you need to give you the confidence to set your pricing strategy to be able to charge what your accountancy firm is truly worth. When it comes to growing your small accountancy firm, your pricing strategy is the lever that has the biggest effect on increasing your revenue and profit. Pricing Strategy is the lever most likely to keep you awake at night as it comes with an unhealthy dollop of fear and anxiety. Forget wondering whether you need to value price or not, this book will give you the confidence to price profitably and fairly. Many books have been written on the topic of pricing, but this is the only data-backed pricing guide solely aimed at small accountancy firm owners that gives you the HOW and the WHAT so you are confident enough to make positive changes to your firm's long-term profitability. It uses the most up-to-date research on neuroscience and behavioural economics to help you conquer the doubts in your head, set your pricing strategy and help your clients effortlessly agree to your proposed fee. By reading this book you'll learn: How to price and bundle your firm's services to maximise your firm's profit How to eliminate price-sensitive clients and time wasters How to radically increase your firm's cash flow and reduce your WIP and debtors to less than 30 days How to successfully implement a fee increase for existing clients without clients quibbling or leaving in droves When (and definitely when not) to value price your fees