Resources, Efficiency and Globalization
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Description
International business for the modern firm has to compromise the need to use limited resources and achieve efficiency in the global marketplace. This book examines these issues from the viewpoint of the internationalized SME, the big multinational and the local subsidiary drawing on research conducted in different countries.
Author Biography:
DR PAVLOS DIMITRATOS Assistant Professor, Athens University of Economics& Business, Greece.
DR MARIAN P. JONES Professor, University of Glasgow, UK.
Release date Australia
February 12th, 2010
Audience
- Professional & Vocational
Contributors
- Edited by M. Jones
- Edited by P. Dimitratos
Edition
1st ed. 2010
Illustrations
XX, 333 p.
Pages
333
ISBN-13
9781349314607
Product ID
25037701
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